What is one primary function of a project sponsor?

The role of a project sponsor is integral to the success of any project, primarily because they provide essential guidance and support throughout the project lifecycle. The project sponsor acts as the key stakeholder who ensures that the project aligns with the broader organizational goals and objectives. Their involvement helps to steer the project in the right direction by offering insights, advice, and resources as needed.

Furthermore, a project sponsor is responsible for facilitating communication between the project team and higher management, ensuring that any challenges or roadblocks encountered are addressed promptly. Their endorsement and commitment can significantly influence the project's visibility and priority within the organization, which is crucial for securing necessary resources and overcoming obstacles.

While conducting operations, supervising team members, and managing risks are important aspects of project management, these responsibilities typically fall under the project manager's purview. The project sponsor's primary function remains to support and guide the project, making them a pivotal figure in the project's success.